Business objective
Describe the product, approved destination URL, campaign name and desired outcome: qualified visits, enquiries, purchases or a defined app event.
Prepare an email campaign brief
A clear brief gives the managed team the information needed to review audience fit, creative, timing and reporting before accepting a campaign.
Audience and timing
Specify countries, languages, audience source, permission scope, exclusions, send window and timezone. Share a budget range and currency.
Creative and review
Prepare an accurate subject, preheader, offer, brand details and CTA. Review AI-assisted drafts before use; confirm claims, links and unsubscribe information.
Agree on measurement
- Delivery rate
- Accepted messages divided by attempted sends, using the agreed provider definition; this does not prove inbox placement.
- Open rate
- Unique recorded opens divided by delivered messages. Privacy protections and automated image loads can affect this indicator.
- Click rate
- Unique measured clicks divided by delivered messages. Agree on bot filtering, link scope and deduplication.
- Conversion rate and CPA
- Define the conversion, denominator, attribution window, cost currency and fee treatment before comparing reports.
After submitting
A website receipt confirms that your brief was saved. Campaign acceptance, credit cost, scheduling and delivery are confirmed separately. A saved platform campaign begins as pending; it does not itself prove that messages were sent.
Credit planning
The current backend groups countries into 100-credit US/Canada, 80-credit listed European markets, 60-credit Australia/New Zealand/Japan/Singapore/Hong Kong and 50-credit other-market bands per selected market. Confirm the final quote before launching; credits are not a promise of outcomes.